The Scarlett Gown

When planning the photoshoot at Auckland’s incredible Civic Theatre, I knew that I wanted the outfits to all be full gowns! It’s getting easier to find vintage reproduction gowns as a number of companies are now offering one or two styles but it’s definitely still a harder thing to find/

The Pretty Dress Company is a UK brand and one I discovered through gorgeous singing and tap dancing group, The Tootsie Rollers. They have had some killer matching outfits from The Pretty Dress Company over the last few years!

Miss Victory Violet

When Jo from The Pretty Dress Company said they could design and make a custom gown for the photoshoot, I was pretty excited!

I’d seen one of their creations before which had a sweetheart shaped bust and off the shoulder sleeves and I knew that was what I wanted for the top half.
Because the other two dresses I had lined up for the Civic shoot were tight, fitted gowns, I suggested a full 50’s type skirt for the bottom half.

Miss Victory Violet

Miss Victory Violet

They ran with it and after just 5 days they had the dress made and shipped to me… very impressive!

All dresses including this one are designed by Jo, the owner and they also have a in-house design team and several machinists. Custom orders like this one are made in house and the rest of their range are made in London, England.


Miss Victory Violet

It’s always a little nerve-wracking to have custom made dresses since a lot of the time, you don’t get to see the finished result until it’s all done. But when I pulled this gown out of it’s big box, I couldn’t wait to put it on!

Ella Webster Civic Theatre 450 copy

The dress is made out of a high quality french satin and is beautiful, not just in colour but in the weight and feel of it. I love inspecting the inside of clothing now as it’s a true test of how it’s made and how well it’s going to stand the test of time and wears.

Miss Victory Violet

Miss Victory Violet

The bust is boned, fully lined and so well made and the sleeves are elasticated making it easy to move but prevents them from slipping down too far.

The skirt has a in-built tulle petticoat to give it fullness, a addition I was very impressed with as it would be a easy detail to over-look or not be bothered with.

Since the tulle part of the built-in petticoat doesn’t start until just above the knee, I did end up wearing a extra petticoat underneath at the top to give it a little more fullness up there.

Miss Victory Violet

There’s something about full skirts that make me feel like I’m in a fairytale. This dress reminds me so much of Scarlett O’Hara in Gone With The Wind or a Disney Princess… Especially with the jewels!

Miss Victory Violet

Miss Victory Violet

The Pretty Dress Company can make this dress in Red, Black, Royal Blue, Dusky Pink and Cream and the price is £500. It doesn’t have a name but I’ve dubbed it the Scarlett Gown!

For this price, I know it’s going to be a special occasion to order one, a let’s be honest, it’s going to have to be a very swanky event to wear a gown as amazing as this!

But I can totally see this as a wedding dress (can I get married again in it??!) and a very reasonably priced wedding dress when you look at the prices in bridal shops!

Miss Victory Violet

If you would like to order one or talk to the team with a idea for a custom gown, then email [email protected]om.

Have a look at The Pretty Dress Company website for all their ready to wear items, I’ll be featuring one of their swing dress styles in a couple of weeks!

Thank you so much to Elizabeth J Photography for such a stunning set! I think this has to be my favourite so far!

x Miss Victory Violet

4 replies »

  1. you look stunning. They are a fantastic company…. Great customer service and attention to detail. Wearing their clothes make me feel like the woman i aspire to be.

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