The Bloom Effect

I love that New Zealand now boasts a multitude of brands that are designed and made right here in our beautiful little country. I was recently made aware of a small company from Christchurch called The Bloom Effect. The story behind The Bloom Effect is a remarkable and moving one- Sharon is a multi-talented mother, photographer, clothing designer and volunteers regularly. With her passion for vintage dresses and love for living a fulfilling life which required a non-9-to-5 job, Sharon embarked on a new adventure to design unique, limited edition dresses.

I received a wonderful email from the lady herself and she spoke of her desire to see me in one of her creations. Elizabeth J Photography knows of her through the photography industry and considering the beautiful back-story, we knew we had to include one of the dresses in our next shoot together.

Miss Victory Violet

There’s a gorgeous array of simple style frocks in lovely prints on the website and I picked out the Grace Tea Dress. The pink and red flowers on the black background really appealed to me as I knew I could dress it up or down.

Miss Victory Violet

For styling for this shoot, I opted for some Dita inspired glamour. I picked out my Nana’s vintage gloves, black patent shoes and belt and a subtle birdcage veil that I made for a shoot last year.

Miss Victory Violet

The Grace Tea Dress is made from a stretchy lycra type material and has a cowl neck with a gathered skirt. The material makes this dress very comfortable and the stretch means it’s good for voluptuous figures. I’m wearing the size 10/12 which is fitted through the bust but quite loose in the waist meaning a belt is necessary. The belt also helps to disguise the fact that the waist is a little too long on me too.

Miss Victory Violet

The cowl neck is a lovely feature and I enjoyed playing around with different ways to wear it. I found I could either manoeuvre the sleeves to be on the edge of my shoulders or higher up but pulling them down too far past my shoulder stretch the cowl out completely.

Miss Victory Violet

I love the floral print, I’m easily pleased when it comes to flowers, but this darker, more wintery floral is a welcome edition to my wardrobe.

Miss Victory Violet

The Grace Tea Dress comes in sizes 10-16 and is NZ$135. There is also a white version of this style and lots of other beautiful styles on The Bloom Effect website.

Thank you to Elizabeth J Photography for capturing the beauty of the Grace Tea Dress at the Parnell Rose Gardens. This is where Liz and I did our first ever shoot together in Autumn last year so it was nice to head back for the first time since then and see it in the springtime.


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Disclaimer: Whilst these items were gifted to me, I never accept anything that I do not truly love and all opinions expressed are honest and my own. The integrity and honesty of my blog is very important to me as are my readers 

2 replies »

  1. What a beautiful dress! The fabric is gorgeous. I personally prefer a waist that’s too large. It means I can get home from errands and just take off my belt. Then put it back on to cinch when my fella comes home, then again remove my belt after dinner.

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