It’s been pretty exciting few weeks in the lead up to yesterday’s big release by Erstwilder! When they asked me to work with them on creating content their latest floral collection ‘In Full Bloom’, I was more than happy to oblige!
For those of you that have been following me for a little while, I actually did a design collaboration with them in 2017, and with my love for florals, it of course was flower focused. While ‘In Full Bloom’ was designed by the talented Carmen Hui, I was still lucky enough to get to play a part.
In December, I teamed up with my long-time photographer friend Elizabeth J Pin Up for our first photoshoot since I arrived home just a few weeks prior from a two years living abroad. Along with my husband Matt (who was chief Behind The Scenes cameraman- watch the video here), we descended upon my friend Fran’s place for the photoshoot. Fran (@frantasy_island) has a super fun sense of style, which also crosses into her interior decorating and as a self proclaimed ‘collector of people and things’, she had everything we needed to create the perfect tropical backdrop.
I love how the photos turned out and I had lots of fun styling the outfits around the pieces. My aim was to basically keep everything as fun and colourful as possible!
As well as getting to work on the photoshoot for the collection, I also had the honour of doing a LIVE video on Instagram a hour before the official release, in order to show everyone the full range. There were so many very excited customers and it was fun seeing what everyone was hoping for and if their dream became a reality!
Now, if you are a regular customer, you’ll know that Erstwilder releases can be a rather hectic affair! Certain pieces can prove extremely popular and sell out within just minutes – and I believe that’s what happened during yesterday’s release. A few highly anticipated pieces like ‘Heartfelt Hydrangea’ sold out super quick, but don’t forget to check in with one of Erstwilder’s many stockists as you never know what you might find!
This collection is so beautifully designed that it’s almost impossible for me to choose favourites – but these are my top picks from the range:
As mentioned earlier, a few of these designs have already sold out on the Erstwilder website so do be quick if there’s anything you have got your eye on! And don’t forget that Erstwilder have a lot of great things on offer like a rewards program, free shipping both within Australia and Internationally for orders over a certain value AND they also have AfterPay and ZipPay.
Leave a comment below with either your favourite from the bunch or if you have purchased some already, let me know what you choose!